How does Gonnado's Offline Conversion Tracking work?

How exactly does the tracking of Offline Sales achieved through Online Marketing work and what are the benefits of using Gonnado's Offline Conversion Tracking?

With Gonnado's Omnichannel Conversion Tracking, your in-store, online, or personal sales are digitally captured and assigned to marketing efforts to optimize the marketing mix.

Our Conversion Tracking adds new online and offline conversions to your conversion data by capturing customers across all media channels and offline via coupons, loyalty cards and payment cards. This comprehensive data stream is used to continuously optimize your campaigns, target customers with high conversion rates, increase your ROAS and boost your sales.