How to track Offline Conversions of Criteo Ads?

How can I connect my own Criteo Account with Gonnado's Coupons, to track which Criteo ad impressions and clicks lead to an Offline Purchase in my Retail Stores?

To connect your Criteo account to Gonnado, proceed as follows:

1. Finding the Criteo Conversion Pixel

Contact your Criteo representative for an image conversion pixel each for leads and sales and send it to Gonnado. Gonnado then reports each lead and sales conversion to Criteo, including the customer's email as an MD5 hash. This allows Criteo to identify customers on different devices.
Template for your Email to Criteo:
Hi Criteo Team

We are planning a digital couponing campaign, where users can claim a coupon online and redeem it in the retail store.

We would like to track each coupon claim (lead conversion) and coupon redemption (sale conversion) in our Criteo campaigns.

For each lead and sale conversion, we would like to submit the email address of the user to Criteo, to enable cross-device tracking.

Could you please send me the two conversion pixels, one for leads and one for sales, with an MD5-hashed email parameter?

Best regards,
 
2. Send Conversion Pixels to Gonnado

Copy the two conversion pixel code snippets that you received from Criteo and send them to your Gonnado Campaign Manager.

Lead Conversion Pixel Example:
<!-- Event snippet for Gonnado Lead Conversions -->
<img
src="https://sslwidget.criteo.com/event?a=XXXXX&rt=gif&v=4.5.6&p0=e%3Dce%26m%3D%255BMD5_HAS
H_OF_LOWERCASE_MAIL%255D&p1=e%3Dvc%26id%3DOFF_TRANSACTIONID%26p%3D%255Bi%25253D
1%252526pr%25253D1%252526q%25253D1%255D&adce=1" border="0" width="1" height="1" />
Sale Conversion Pixel Example:
<!-- Event snippet for Gonnado Lead Conversions -->
<img
src="https://sslwidget.criteo.com/event?a=YYYYY&rt=gif&v=4.5.6&p0=e%3Dce%26m%3D%255BMD5_HAS
H_OF_LOWERCASE_MAIL%255D&p1=e%3Dvc%26id%3DOFF_TRANSACTIONID%26p%3D%255Bi%25253D
1%252526pr%25253D1%252526q%25253D1%255D&adce=1" border="0" width="1" height="1" /> 

3. Check if the Conversions appear in Criteo

Check with your Criteo representative if the Conversions appear in your Criteo account.